DEFINED GAINS - Brokerage Firms
THE VALUE FOR BROKERAGE HOUSES
2020: BRAVE NEW WORLD. HOW BROKERS CAN WORK WITH EXTERNAL FINANCIAL SERVICES PROVIDERS TO OFFER CLIENTS EXCITING INVESTMENT SOLUTIONS
1st of August 2018. A date no European broker is likely to forget. When the European Securities and Markets Authority (ESMA) imposed its new regulations, brokers were unsure exactly how much of an impact it would have on their businesses. But as the new leverage caps and marketing restrictions came into effect, they knew one thing for sure. It was going to be much harder to attract clients.
The market’s response to the change in regulation has certainly been interesting. By putting an end to incentivised marketing, the regulator has in many ways levelled the playing field. Brokers now need to find new and more creative ways to stand out in a highly competitive market. Some companies have revisited their branding and educational offering, building on their reputations as long-standing reliable providers. Others, meanwhile, have sought to differentiate themselves through technological advancements and new trading tools. The question remains though, will this be enough?
With many brokers experiencing low retention rates and significant drop-offs in the number of registrations, it’s never been more important for companies to continue seeking more innovative solutions. One option that brokers should be considering is a new managed account strategy. While many brokers have dealing desks, unfortunately not all have the additional resources and human capital required to offer and run portfolio management services in-house. Some may also be finding that their existing PAMM account managers are not performing well enough for them to develop this side of the business into a solid and marketable service for new clients.
This is where Mayfair Brooks comes in. Our portfolio management team has a proven track record of achieving great returns, delivering a range of high-performing derivatives-based strategies. Marketed correctly, these strategies could help revitalise your PAMM offering, giving your company the opportunity to attract and build a new client base of loyal, long-term investors. What’s more, our investment solutions come with low minimum deposits and low investment fees, making them an attractive option for both new and experienced investors.
Now, you may be wondering if this service is truly what traders want. The answer is yes. The reality is that, despite being offered great educational opportunities, many new traders still do not have the time, knowledge and experience to trade properly. They lose money, and following that, they lose interest. The result? You are likely paying significant amounts of money to attract a trader who will most likely stop using their account within a matter of months. By developing your account management program not only are you more likely to attract clients, you’ll do so at a lower cost and with better results for your business overall.
Get your business working at optimum levels by attracting more clients at a lower cost
Offer tried-and-tested trading strategies that cover a wide range of markets and asset classes
Attract new clients by offering them innovative, affordable investment solutions.
Access reliable results data with audited performance reports by McMillan Woods
Offer traders a managed account solution that helps them achieve their financial goals
Spend less and still succeed in getting the high-value investors you want and deserve